Marketers forced to take on more responsibility without an uplift in pay, survey finds
Josh StephensonExclusive data from Marketing Week’s 2024 Career & Salary survey shows marketers are increasingly overworked and underpaid.
Exclusive data from Marketing Week’s 2024 Career & Salary survey shows marketers are increasingly overworked and underpaid.
With brands under pressure to grow and align sales and marketing, could hiring a chief revenue officer be the answer?
There is real clarity in simplicity, but it takes hard work and awareness. Here are three simple approaches marketers can take to achieve that sometimes elusive goal.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the changing role of the CMO to the need to speak the language of the boardroom, it’s been a busy week. Here is my take.
Marketers should cease pontificating about the validity of CMOs and their time in post, and start focusing on how to do the job better.
As job titles and responsibilities for top marketers continue to change, CMOs from Marketing Week’s Top 100 discuss how they’re navigating the shift.
Five top marketers from a range of businesses share their outlook for the future of marketing leadership, from struggles with role fragmentation to the need to be deep collaborators.
On the Beach’s CMO Zoe Harris has been on the firm’s executive board for over a year, which she says has encouraged her to look further ahead at the longer-term opportunities and allowed her to get inside the heads of investors.
Former Confused.com CMO Samuel Day will join Direct Line Group to lead its marketing function on an interim basis, as it prepares to welcome a new chief executive and enter “its next growth phase”.
More than 20 marketing leaders from brands including PZ Cussons, Asos and Britvic have been selected for the programme, which is set up to help marketers transition into CEO and wider C-suite roles.
Deborah Honig has held strategy and transformation roles at brands including Marks & Spencer, Amazon, Diageo and Nike.
Executive coaching can give business leaders new understanding of their teams, empowering them while also encouraging them to challenge themselves.
Jana Ulaite brings a wealth of digital experience to the fast food chain as it looks to transition to being a digital-first company.
With stints at Netflix, Sephora and Zynga under her belt, Reddit’s marketing lead Roxy Young shares the benefit of forging a career at the coal face of new technology – and why you need to consider your career as a web instead of a ladder.
Experience not ego should come first when making decisions about your career, advises KP Snacks’ Kevin McNair, who shares a mistake he made in choosing the next job for him based on title rather than description in the second of a series exploring what marketers have learned from their mistakes.