Why virtual production should be in your next campaign plan
Marketing Week PartnerBrands and their agencies are increasingly turning to studio-based 3D environments instead of shooting their ads on location.
Brands and their agencies are increasingly turning to studio-based 3D environments instead of shooting their ads on location.
As a premium, fresh-food, branded proposition, Charlie Bigham’s does not fit in with the ready meal category; however, it is these differences that allow it to stand out and deliver “real value” for its consumers, says marketing director Gill Green.
There is real clarity in simplicity, but it takes hard work and awareness. Here are three simple approaches marketers can take to achieve that sometimes elusive goal.
The death of the third-party cookie has been protracted, but that has given customer-facing brands time to get their plans in order.
We arm you with all the numbers you need to tackle the week ahead.
Recruiters are “pleasantly surprised” by how the market is shaping up this quarter, but with job-seeking senior marketers at an “all-time high”, competition is fierce.
New Guy is the Coca-Cola Company’s first ad that brings together different brands in its portfolio in the same spot.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the changing role of the CMO to the need to speak the language of the boardroom, it’s been a busy week. Here is my take.
The audio brand’s collaboration with US rapper Doja Cat went from the Grammy Awards to viral TikTok sensation, helping JBL resonate with its key Gen Z audience.
The cyber security business, which owns brands including Norton and Avast, had marketing involved from the start in its latest product launch, an example of its customer-centricity, says marketing lead Krista Todd.
The creative agency improved its pitch conversion rate by 28% in 2022, attracting brands from Netflix to Wayfair in the process.
Marketers should cease pontificating about the validity of CMOs and their time in post, and start focusing on how to do the job better.
The online-only bank has launched a new brand platform, as it believes it has hit its goals around awareness and is now prioritising brand salience.
Exclusive data from IPA Bellwether shows an uptick in brands looking to hire in the next three months.
Currys says its transition from product to brand-focused marketing is driving the creation of “customers for life” in the UK and Ireland.