Five trends that will shape media in 2024
Michaela JeffersonFrom AVOD and retail media to artificial intelligence, we share the five trends that will shape media in 2024.
From AVOD and retail media to artificial intelligence, we share the five trends that will shape media in 2024.
Taylors of Harrogate marketing lead, Dom Dwight, is taking on the newly created role of strategy and innovation director at the business, as it looks to meet the challenges of the future.
Deborah Honig has held strategy and transformation roles at brands including Marks & Spencer, Amazon, Diageo and Nike.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
High levels of inflation have forced many brands to lean on increased prices as a lever of sales growth. This year, growth will have to come from elsewhere, presenting marketers with a huge challenge.
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Jana Ulaite brings a wealth of digital experience to the fast food chain as it looks to transition to being a digital-first company.
The telecoms giant decided to take its support for those facing data poverty up a level with the release of a Christmas card gifting 7GB of free data.
Cadbury is celebrating two centuries of existence this year but will keep its message of generosity front and centre as it launches a new version of ‘Mum’s Birthday’ to celebrate.
Car manufacturer Renault is seeking to reinvent itself in the eyes of younger consumers, with a new campaign that urges them to ‘Rethink. Renault’.
With stints at Netflix, Sephora and Zynga under her belt, Reddit’s marketing lead Roxy Young shares the benefit of forging a career at the coal face of new technology – and why you need to consider your career as a web instead of a ladder.
The confectioner’s play to win the chocolate war by axing Bounty helped Celebrations pull ahead of its key competitors over the Christmas season.
The beauty and pharmaceutical retailer says a “record-breaking” Black Friday delivered its best-ever sales day on boots.com.
Clothing retailer Next has delivered better than anticipated full price sales in November and December, which it attributes to investment in its online services.